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Mo Abudu Launches Naija Creates to Showcase Nigerian Creative Excellence Globally

Mo Abudu unveils Naija Creates, a groundbreaking platform celebrating Nigeria’s creative industries, with a strong focus on monetisation and global expansion.
Mo Abudu Naija creates

Renowned Nigerian media mogul Mo Abudu is set to launch Naija Creates, an innovative platform dedicated to showcasing Nigeria’s creative excellence. Debuting in London this summer with Lagos Canvas as the headline sponsor, Naija Creates will spotlight Nigeria’s finest talents across fashion, music, art, film, and food while emphasizing monetisation and global expansion for creatives.

With Nigeria’s creative economy projected to contribute over $15 billion to the GDP by 2025, Abudu is spearheading efforts to secure structured commercial opportunities for creatives on the world stage. In a recent meeting at the Presidential Villa, she gained the support of Vice President Kashim Shettima, who reaffirmed the government’s commitment to fostering the country’s booming creative and cultural industries.

Naija Creates builds on Abudu’s previous initiatives, including Africa Creates at the 2023 IMF World Bank Meetings and the Lagos Canvas series in 2024 and 2025, which brought together creatives, investors, and policymakers. The new platform aims to elevate Nigerian talent by creating pathways for investment, global partnerships, and structured revenue opportunities.

Key stakeholders present at the high-level discussions included:

  • Fegho Umunubo, Special Assistant to the President on Digital & Creative Economy
  • Stanley Nkwocha, Senior Special Assistant to the President (OVP) on Communications & Media
  • Tope Fasua, Special Adviser to the President (OVP) on Economic Matters
  • Esther Nkemdirim, Head of HR & Operations, EbonyLife Group

A Vision for Nigeria’s Creative Industry

Speaking about the launch, Mo Abudu stated:

“Naija Creates is the next evolution of a journey I have been on for years—to position Nigeria’s creative industries as global economic powerhouses. We are rich in talent, innovation, and culture, but we must go beyond celebration and into commercial success. Nigeria’s creative economy is a sleeping giant, and when structured correctly, it has the potential to rival oil and gas in economic impact. With Lagos Canvas leading the way and Naija Creates taking this mission global, we are making it clear—Nigeria’s brands and talents belong on the world stage, and we are here to make it happen.”

The Naija Creates debut event will feature:

  • A curated exhibition of Nigeria’s top talents in fashion, music, art, film, and food
  • Investor roundtables focused on monetisation strategies for creatives
  • Exclusive performances, fashion shows, food tastings, and film screenings
  • Networking and business matchmaking with global investors and industry leaders

With Naija Creates, Abudu is setting the stage for Nigerian creatives to access new opportunities, build sustainable careers, and solidify their place on the global stage.

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