Infinix, a tech brand known for its innovative and youthful appeal, has announced African music star Ayra Starr as the new face of its HOT Series smartphones. This partnership highlights Infinix’s commitment to connecting with Gen Z audiences who value creativity and individuality, perfectly aligning with Ayra Starr’s fearless style in music and fashion.
Oluwayemisi Ode, PR and Communications Manager at Infinix Nigeria, shared the brand’s enthusiasm for the partnership: “We are incredibly excited to welcome Ayra Starr to the Infinix family. The HOT Series is all about creativity, boldness, and innovation—values that Ayra Starr embodies.”
With her breakout hits, including the song “Away” and albums like 19 & Dangerous, Ayra Starr has emerged as a significant voice for young Africans. Her unapologetic approach to creativity resonates with Infinix’s mission, making her a natural ambassador for the HOT Series, especially the HOT 50, the brand’s latest smartphone. The HOT 50 combines style and functionality with a 6.78-inch AMOLED display, 120Hz refresh rate, and AI-powered camera tools.
Also, Ayra Starr expressed excitement about the partnership, saying, “Infinix is a brand that connects with young people, and I love how the brand encourages people to be bold and creative. This is just the beginning, and I can’t wait for everyone to see what’s coming!”
Furthermore, By partnering with Ayra Starr, Infinix further establishes itself as a brand that champions creativity and bold expression, aiming to inspire the next generation of creators and innovators.
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