Opeyemi Ayanwale, popularly known as Imisi, has emerged as the winner of Big Brother Naija Season 10, walking away with the N150 million grand prize at the star-studded live finale held on Sunday, October 5, 2025, in Lagos.
The 10th-anniversary edition of Africa’s biggest reality show ended in grand fashion, hosted by Ebuka Obi-Uchendu, who once again delivered a show-stopping performance with his trademark charisma and bold fashion sense.
The live finale, broadcast on Africa Magic Showcase (DStv 151) and Africa Magic Family (GOtv 49), marked a decade of cultural impact, audience connection, and commercial success for the BBNaija franchise.
Imisi’s journey to victory
Imisi, a 23-year-old fashion enthusiast and actor from Oyo State, triumphed over eight other finalists — Dede, Isabella, Kola, Koyin, Kaybobo, Jason Jae, Mensan, and Sultana to claim the prestigious title.
This year’s edition featured a record 29 contestants, making it the most competitive season in the show’s history. Themed around creativity, resilience, and social connection, Season 10 captivated millions of viewers across Nigeria and beyond, driving massive engagement on social media and voting platforms.
Throughout the season, Imisi distinguished herself through humour, authenticity, and emotional intelligence, which resonated deeply with fans online. Her standout performances during wager tasks, leadership roles, and playful charisma built her a loyal fanbase that powered her to the top.
On social media, Imisi became a dominant trend across X (formerly Twitter), TikTok, and Instagram, with fans celebrating her fashion sense, originality, and positive energy making her one of the most talked-about housemates of the season.
Dede, 23, from Delta State, finished as runner-up, earning praise for her calm composure and creative flair. Koyin came in third place, while Sultana and Kola completed the top five finalists.
BBNaija at 10: A decade of cultural impact
Season 10 reinforced Big Brother Naija’s legacy as one of Africa’s most influential television shows and a dominant force in pop culture, youth trends, and digital entertainment.
Sponsored by Guinness Nigeria as the Gold Sponsor, the show featured several major brand integrations, activations, and product placements, highlighting its role as a key advertising platform in Nigeria’s media industry.
Industry analysts estimate that the BBNaija franchise contributes billions of naira annually to Nigeria’s entertainment economy through advertising, digital engagement, content production, and influencer partnerships.
Since its inception in 2006, Big Brother Naija has served as a launchpad for new stars in music, film, fashion, and social media. The franchise’s cumulative audience reach spans over 40 African countries, making it one of the continent’s most successful entertainment exports.
As the confetti fell in Lagos, Imisi’s victory symbolized not just personal triumph but also the enduring power of storytelling, entertainment, and connection that continues to define the Big Brother Naija experience.
The 9am News report highlights that Season 10’s finale marks another milestone for Nigeria’s creative industry, cementing BBNaija’s place as a cultural and economic phenomenon shaping Africa’s entertainment landscape.
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