Sensational hitmaker Asake is starting 2025 on a high note by teasing a brand-new single titled “Why Love” on January 11. Sharing a snippet on Instagram, the Grammy-nominated star stirred excitement among fans eager for new music from the artist who has dominated the charts over the last three years.
The preview video revealed not just the song’s potential to become another smash hit but also a refreshed Asake. Sporting more tattoos and a visibly slimmer physique, the star showed off his evolving eccentric fashion sense with a ripped T-shirt, sparking conversations among fans about his transformation.
“Why Love” is set to be Asake’s first release of the year, following the success of his single “Whine” featuring Brazilian star Ludmilla, from his third album, Lungu Boy. While fans expected him to continue promoting songs from the album—where he explored broader sounds beyond the Amapiano fusion that marked his rise Asake appears to be focused on moving forward.
This new release could also mark a turning point in his career. Asake has seemingly removed all mentions of his former label, YBNL, from his Instagram profile. While he hasn’t confirmed a split, this move aligns with practices of artists transitioning to new phases in their careers.
With four albums in as many years, Asake’s consistent output and evolution as an artist keep fans eagerly awaiting his next move. Whether the single will be released under a new label remains to be seen, but one thing is certain Asake is ready to take 2025 by storm.
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