Nigerian hitmaker Asake has officially launched his 2025 with a brand-new single titled Why Love. The track follows his surprise release Military and marks his first song since leaving YBNL to operate under his own imprint, Giran Republic, 9am news reports.
The award-winning artist teased Why Love earlier in the year, sparking conversations not just about his music but also his new face tattoos, which divided fans. Some found them intriguing, while others considered them unsettling.
Released shortly after his 2025 Grammy appearance, Why Love serves as a response to critics who continue to question his choice of singing predominantly in Yoruba. Asake confidently embraces his roots while hinting at the possibility of dropping a surprise album.
The track is infused with Amapiano log drums and a blend of house music, staying true to the mid-tempo style that defined his third album.
A major highlight of the release is Asake’s new independent direction. Why Love arrives under Giran Republic, Asake new label through which he also launched a marijuana retail business in California.
With this release, Asake further cements his status as an era-defining artist who has delivered three albums in three years, setting the stage for yet another thrilling year.
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